Jun 14, 2022
In General Discussion
Especially today when the number category email list of users is peaking (the number of new users is decreasing, and the industry is competing for stock), products are becoming more homogenized, and user marketing is overloaded, this kind of operation solution seems too simple and rude. Therefore, as operators, we need to think about how to operate activities scientifically and efficiently today when user growth is sluggish? 1. Be good at using "leverage category email list thinking" to maximize the effect of activities Event operation, in the final analysis, is so popular with marketers. The reason is the explosive nature of event category email list operations. It can instantly gather thousands of user traffic through events, and then conduct centralized marketing and customer acquisition. It is the effect of four or two dialing a thousand pounds, which cannot be achieved by other operations such as content operations and user operations. However, at the current stage, more and more operators are playing the conversion category email list rate game, which greatly loses the "leverage" feature of event operation. Take one of our more common e-commerce platform category email list activities as an example - old users enjoy full discount coupons when shopping (every 100 yuan is reduced by 10 yuan). For this activity, its activity conversion effect is a simple conversion rate funnel: the number of existing old users × user conversion rate. On the basis that the number of existing old users is fixed, the key factor of this activity is the user conversion rate. Simple and crude, but this is category email list not our ideal form of activity because it lacks the core activity lever gene.